PWRQ was undergoing a major brand transition, becoming part of the Forgent family while maintaining their own identity and loyal customer base. They needed a website that honored their legacy in power equipment while clearly communicating the added strength of their Forgent partnership. The challenge was creating a seamless digital experience that served both existing customers and new prospects discovering PWRQ through Forgent's growing ecosystem.
We designed a visual system that bridges PWRQ's established identity with Forgent's brand language. The site uses PWRQ's signature green-teal palette while incorporating Forgent's design patterns, creating a cohesive experience that feels both familiar and evolved. The 'by Forgent' sub-brand is woven naturally throughout, reinforcing the partnership without overshadowing PWRQ's own value proposition.
The site architecture puts products and solutions front and center. We built an intuitive browsing experience that lets customers quickly find the exact power equipment they need, with detailed specs, compatibility information, and direct inquiry paths. The design prioritizes utility and speed, reflecting the 'backed by the speed of Forgent' promise in every interaction.