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Acelar

A digital platform built for speed and scale.

The Challenge

Acelar is a fast-moving technology company that needed a web presence to match their pace of innovation. Their existing site was built piecemeal as the company grew, resulting in an inconsistent experience that confused visitors and failed to communicate the sophistication of their product. They needed a unified platform that could scale with the business while clearly articulating their value proposition to technical and non-technical audiences alike.

Client
Acelar
Services
Web Design & Development, UX/UI Design
Industry
Technology Consulting
Year
2024
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The Approach

Product-Led Design

We designed the website around Acelar's product story, creating a narrative flow that takes visitors from problem awareness to product understanding to conversion. Interactive product demos, animated feature breakdowns, and clear comparison tables help prospects evaluate Acelar without needing a sales call. The design language mirrors the product itself - fast, clean, and precise.

Performance Engineering

For a tech company, website performance is a direct reflection of product quality. We optimized every aspect of the site for speed - from code splitting and lazy loading to image optimization and CDN configuration. The result is a site that loads in under two seconds on any connection, with smooth animations and interactions that demonstrate the same technical excellence Acelar brings to their product.

The Results

50%
Increase in demo requests
1.8s
Average page load
30%
Improvement in organic search rankings
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