1Choice Headlight Restoration operates in a competitive automotive services market where trust and professionalism are everything. Their existing brand didn't reflect the quality of their restoration work, and their web presence failed to convert visitors into booked appointments. They needed a complete brand transformation that would set them apart from generic auto shops and a website that clearly communicated the value of professional headlight restoration.
We developed a brand identity that communicates quality and expertise. The name "1Choice" already implies being the best option, so we built a visual system that reinforces that position. Professional typography paired with a bold, clean color palette communicates craftsmanship and reliability. The brand system extends across all customer touchpoints - from business cards to vehicle wraps to digital marketing - creating a consistent experience that builds trust before the first appointment.
Automotive service websites often look generic and fail to differentiate. We designed the 1Choice site around the customer journey - from understanding why headlight restoration matters to seeing real before-and-after results to booking an appointment. Clear service descriptions, transparent pricing, and prominent booking CTAs reduce friction between interest and action. The result is a website that positions 1Choice as the premium, professional choice.